Create and send professional emails and newsletters, personalize them, then track and analyze your results.
Features of Email Marketing Software
Prepackaged & Custom Templates
PROFESSIONAL DESIGN Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact.
TARGETED MESSAGES Agile CRM makes it easy to personalize your emails by merging contact attributes into your messages. It’s easy to automatically pull each recipient’s respective name, location, industry, and more into your emails for a personal touch that better engages contacts and prospects alike.
Email Lead Scoring
STREAMLINED LEAD QUALIFICATION Built-in, automated lead scoring lets you assign scores to leads when they take certain actions, like opening or clicking a link in an email. Set a scoring threshold for lead qualification and only pass leads to sales once their score is high enough. This lets sales teams from small businesses focus more on high quality prospects and frees time previously spent reaching out to dead-end leads.
Tracking and Metrics
FINGER ON THE PULSE Extensive metrics and analytics let you track the ongoing results of your email marketing and provide constant insight into how your efforts are moving the needle. Email campaign metrics—such as open and click-through rates—tell you what’s working and what’s not. Individual contact tracking lets you know which emails specific contacts are engaging with. You can even analyze the social reach of your emails by tracking views, likes, comments, tweets and shares for each email campaign.
Email A/B Testing
FIND YOUR SWEET SPOT Can’t decide on which email will be the most effective? Automate the sending of each one to a sample of your send list, and the system will select the best one based on your criteria and distribute that one to the entire list. Use A/B testing on email subject lines, body text, images and more to measure performance, improve and optimize your email marketing. Just one of the many reasons Agile CRM is the best email marketing software for small business.
Drag-and-Drop Email Builder
EMAILING MADE SIMPLER Select the template that you prefer, then draft your message with the intuitively easy-to-use text editor. Use the drag-and-drop interface to pull in design elements such as images, videos, social share buttons, and more—all separated into designated design blocks. Send yourself previews of your emails before sending to your entire audience to ensure everything is in the right place.
Target Your Audience
EMAIL LISTS MADE EASY It’s easy to import lists of contacts and their information into the system for email distribution. You can also add contacts manually or use Agile’s email finder to trawl the web for the email addresses of existing contacts in your database without one. You can even set automatic triggers that add new leads who complete your web forms to existing lists, such as your newsletter distribution list.
Sharing on Social Media
EXTEND YOUR REACH Another one of Agile CRM’s great email marketing tools. Include social share buttons in your email templates to let recipients share them out to their social networks. Social media is where people go these days for information, so make it easy for prospects and customers to get the word out about your brand.
AUTOMATED ENGAGEMENT Create and store automatic response emails that get sent when a specified behavioral trigger takes place. For example, set up a welcome email that gets sent automatically when someone signs up for a free trial via one of your web forms. Or an email acknowledging receipt of a customer support inquiry submitted via email. You save the time involved in doing this manually, while increasing customer engagement and satisfaction.
ACT WHEN THEY'RE HOT Real-time notifications alert you when a specified action takes place, such as a prospect clicking the call-to-action in your email. You’ll see an on-screen popup the moment the action takes place, allowing you to reach out and engage prospects and customers at just the right time.