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Maintain constant insight into the results of your email marketing.
Track Email Performance
OPENS AND CLICKS Maintaining insight into the results of your email marketing campaigns is crucially important to improving your performance. imJenius Marketing CRM automatically tracks which emails are opened, which ones are clicked, who opens them and the actions leads took on your site after clicking through. You can also receive real time notifications around those metrics.
Lead Scoring and Segmentation
MARKETING AUTOMATION Scoring and segmenting leads lets you accurately qualify sales-ready leads and leave dead-end leads alone. Score leads or add tags based on behaviors they take (e.g. opening an email or visiting a specific webpage) or demographical information they provide you. Maintain insight into leads’ interests and histories so your sales team can close more deals faster.
Email Campaign Analytics
STATS AND METRICS Run reports to see which emails are performing the best (e.g. highest open and click-through rates) and which are coming up short. Understand which are the best times of day to send emails and which to avoid. Don’t settle for average—elevate yourself to exceptional with actionable insights that help continuously improve performance.
Email A/B Testing
TEST FOR THE BEST Optimize your email messages with A/B testing. imJenius Marketing CRM gives you the tools to test your messages, measure performance, improve and optimize. Can’t decide on which email will be the most effective? Automate the sending of each one to a sample of your send list, and the system will select the best one based on your criteria and distribute that one to the entire list.
WE SEND THEM FOR YOU Autoresponders and email tracking go hand in hand. Send automatic email responses based on email tracking results, then further track contact actions and segment even more specifically to increase conversions.